Our quality promise:

- entire assortment from IFS-certified productions 
- IFS “Higher Level” rating for DEH plant in Hungary 
- IFS-Broker since 2013 
- DLG Prize of the Best (2016) for sustainable quality strategy 
- more than 50 DLG awards in gold, silver and bronze - selection of organic and clean label baked goods 
- regular sensory and microbiological product analyzes


Safety according to international standards


DEH as the IFS broker guarantees the highest product quality and safe production processes by independent control of the production facilities according to the IFS Food Standard.

All frozen bakery goods from DEH come from IFS-certified productions and meet the globally recognized standards for food safety, quality and manufacturing. The DEH plant in Nagyatád (Hungary) carry the ultimate level of "Higher Level".

The IFS Food Standards ensure that certified companies produce conformal products, according to the specifications agreed with the customer and that the producer constantly works on improving their production and work flow process.

According to the taste of the auditors


Regular DLG food tests provide our customers neutral and independent results on the quality of our products. Many of our bakery products are awarded with gold, silver or bronze. For the sustainable quality strategy, DEH was awarded the “Prize of the Best”.

In 2016, the German Federal Ministry of Food and Agriculture (DEH) awarded DEH with the “Bundesehrenpreis” for the outstanding test results of the DLG quality inspections in the past two years. The federal honor price is a special award granted to the best bakeries and large bakeries showing best overall results.

Certified palm oil

In 2004, the environmental organisation WWF founded the „Roundtable of Sustainable Palm Oil (RSPO). The aim is to
palm oil producers to comply with defined minimum requirements (no clearing of rainforest for new plantations,
protection of water, soil, air, animals and humans. No child labour and the involvement of small farmers) and to have
this certified. We are also committed to these important issues and have been a member of the Roundtable since
2019. Our baked goods that contain palm oil or palm kernel oil comply at least with the Mass Balance quality level or
higher. This is checked and certified in annual audits.

Download: RSPO-Certificate

No caged eggs
in our products


The quality of our products and the satisfaction of our customers are in the foreground from the very beginning.  With the aim of improving husbandry conditions and meeting consumer demands for greater animal welfare, DEH is committed to using at least barn eggs and egg products for all brands at all locations.

At DEH, we believe in doing good not only for our fellow creatures, but also for us humans and our planet!

You can find more information on this at:


Broiler Chicken Initiative
of the Albert Schweitzer Foundation


The D.Entrup-Haselbach GmbH & Co. KG will implement the requirements of the European Broiler Chicken Initiative
( for 100% of the chicken meat sourced for Europe by 2026 at the latest.

DEH publishes annual reports on the progress of implementation and has independent audits ensure compliance with the standards.

The European broiler chicken initiative originates from an association of 30 animal welfare organizations with the essential goal of improving the management of broiler chickens. Important animal welfare aspects such as a lower stocking density, the restriction of overbreeding and minimum standards for light and employment material are implemented.

As an owner-managed medium-sized company, it is particularly important for us to think and act in a long-term and responsible manner.
The broiler initiative is another important building block in the
building block in the pursuit of our sustainability goals.

Our bio products


DEH is constantly expanding its range of certified organic baked goods. The ingredients come from controlled organic cultivation and are not genetically modified.

Download: Certification ecological products


Know what’s inside


All DEH bakery products, of course, comply with the applicable food regulations and are delivered with a complete declaration of the ingredients. These are also available online in our specification and product data sheets. The price tags, including all additives and allergens which are subject to labelling, can be found in an individual design, in our advertising portal.

Do you have any questions regarding declaration?

We help you with advice and action. If you have any questions regarding food labeling or other relevant requirements, please call us. We are also happy to assist you in contacting the supervisory authorities.