DEH at a glance

  • Family business with 30 years of baking tradition
  • Specialised in manufacturing and distributing innovative deep frozen bakery goods 
  • Full assortment range of more than 600 items 
  • own production site and exclusive partner for large international bakery producers 
  • Excellent and certified qualities: IFS-Broker, IFS-certifies productions “Higher Level” 
  • DLG Award of the best (2016) more than 50 DLG medals (gold, silver, bronze) 
  • Pinpointed deep frozen logistics (-18°C) with more than 21 deep frozen stores within Germany 
  • Our promise: IF you order until 12 o’clock midday, we will deliver within 24 hours within Germany (minimum order quantity 60kg)

Bread and pastries is a family matter for us

DEH is an owner-managed business with a long baking tradition. We are deeply rooted in a warm bakery and still have the passion for ice cold trends and innovative bakery products. Since more then 30 years we are the leading specialist for deep frozen bakery goods in Germany and we are also becoming more and more successful in the international market.

Our full assortment with more than 600 bakery products is our pride: We produce and trade deep frozen rolls, bread, baguette, sweet and savory pastries, fried pastries and seasonal specialties. Furthermore we offer you Non-Food items and consumables for your out-of-home business.

Built on best family traditions

“Rolls taste best when they come freshly out of the oven”.
That’s how DEH’s business idea can be summed up in one sentence!

The outstanding success story of DEH began in 1987 in a one-room-office. With entrepreneurial foresight, the owners of DEH bet on the booming market of frozen bakery goods in a very early stage and established a national distribution system.

In the 90s DEH built their own IFS certified (“Higher level”) production capacities. Today DEH produce rolls, lye pastries, Berliner and Danish. An efficient deep frozen logistics with 21 distribution warehouses guaranties a national availability.

Alexander Haselbach, son of our founder, he took over the sales management in 2005. Since 2009 he is the managing director of the company. Mr. Haselbach has built up the national key acount and export department of DEH. Our bakery goods are sold to more than 31 country all over the globe.

Our Success

To date, the most important ingredients for our success are: high quality standards and openness for innovative pastry trends. Our customers profit from our personal service on site and a powerful 24-hour cold-storage logistics within Germany. Numerous DLG prices and the “Price of the Best” confirm our long-term striving for the highest product quality.

the company's figures and data

Our Production

DEH-Factory in Nagyatád, Hungary

Since 1992, the DEH plant in Nagyatád, Hungary, has been producing semi-automatic lye pastries as well as fried and puff pastry. 150 employees in Hungary manufacture individual bakery products, partly handcrafted, according to special customer requirements. The flexible production chain makes it possible to also produce smaller batch sizes.

The DEH plant in Nagyatád, HungaryDEH-Factory in Nagyatád, Hungary
bread rollsbread rolls

Find out more about DEH's latest news

TK-Report Minus 18 | September 2018

Kleines Kuchenglück ganz groß

Neues aus der American Bakery: Die D. Entrup Haselbach GmbH & Co. KG setzt auf neue Muffins und „Superior Donuts" in der kalten Jahreszeit. Ebenfalls voll im Trend: das Sortiment an Bio-Broten.

Herzhafte und süße...

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TK-Report Minus 18 | TK-Jahresheft

Große Vielfalt mal süß, mal herzhaft

Neue Varianten an Donuts, Cookies und Wraps bereicherten bei D. Entrup-Haselbach (DEH) das Sortiment der erfolgreichsten Neuprodukte des vergangenen Jahres. Dazu zählte etwa der 65 Gramm schwere, bereits fertig...

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