Built on best family traditions
“Rolls taste best when they come freshly out of the oven”.
That’s how Doris Entrup’s business idea can be summed up in one sentence!
The outstanding success story of Doris Entrup began in 1987 in a one-room-office. Her business plan could be seen as a bridge between her childhood –her father was a master baker with his own bakery in Osnabrück – and her extensive experience as a Key Account Management with large retailers etc. With entrepreneurial foresight, Mrs. Entrup bet on the booming market of frozen bakery goods in a very early stage and established a national distribution system.
In the 90s DEH built their own IFS certified (“Higher level”) production capacities at home and abroad. Today we produce rolls, lye pastries, Berliner and Danish in two production sites. An efficient deep frozen logistics with 27 distribution warehouses guaranties a national availability.
Alexander Haselbach, son of our founder, he took over the sales management in 2005. Since 2009 he is part of the management of the company. Mr. Haselbach has built up the export department of DEH. Our bakery goods are sold to more than 31 country all over the globe.
Already as a child high up! Doris Entrup on a delivery vehicle of the parental bread factory around 1950.
Doris Entrup and Alexander Haselbach with the federal honor price